About Us
The story behind LOWKEY Apparel? Well, LOWKEY isn't just a brand that says some words or displays some graphic designs, nor is it trying to compete with other clothing brands. LOWKEY stands for a deeper meaning, representing those who suffer from any mental health issues or disorders. It speaks to them on a deeper level as it touches base with something that only those who suffer from similar things understand. And that is to be heard, not judged. To feel as though they are accepted, not neglected. To feel as though they actually belong somewhere because they can feel that someone cares, and not be labelled as a "liability," "disgrace," or "unworthy." That's what makes our streetwear unique.
Our Brand's Vibe
LOWKEY Apparel's personality is bold, with some graphics here and there, but mainly a minimal, bold urban streetwear brand that is simple yet effective. We aim to deliver comfort, happiness, style, and confidence to those who wear our MERCH.
LOWKEY in Aotearoa
We don't see ourselves as different from other streetwear brands in Aotearoa. What makes us stand out is our perspective and how we are as people. We focus on creating a sense of belonging and understanding through our clothing.